I am familiar with the more traditional way of presenting lookbooks. Traditional being that the outfits were depicted in photo books. This is a new take on the urban male wardrobe at H&M for Spring/Summer 2015. H&M is the perfect brand to highlight. They have very fun and engaging videos that show behind the scenes footage, as well as a printed lookbook available in stores. Video lookbooks show the personality of the brand and their models. I enjoyed this one in particular because the male model showed his charisma and charm. This makes me want to support this brand. The model, the clothing and the brand exude relatability and personality. H&M menswear for Spring/Summer 2015 defines an urban masculine wardrobe for a modern-day take on city dressing. heck out the video below.
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